How to boost your hotel rank on TripAdvisor. Sales Marketing Plan Course.

How to boost your hotel rank on TripAdvisor. Sales Marketing Plan Course.

As the world’s most popular travel site, TripAdvisor has become a valuable tool for hotels looking to attract guests. With the site featuring over 1.2 million hotels worldwide, a boost in your hotel’s rating can help increase the appeal of your property and attract more potential guests. Implementing strategies and tips to boost your hotel’s ranking on TripAdvisor can help you achieve this. However, before you begin, it’s important that you thoroughly review the site’s guidelines for hotels and accommodations.

Here’s a checklist to help you improve your TripAdvisor ranking:

1. Make sure all of your hotel’s information is correct, including your contact details such as phone numbers and email addresses. Also, make sure you include a well-rounded and accurate description of your property. All of the categories and tick boxes that apply to your hotel should be double-checked so that users can easily filter for it.

2. Get good reviews on TripAdvisor. This is very important for any hotel to improve its ranking. One of the most effective ways to improve a hotel’s rating is by providing an exceptional guest experience.

Here are some tips to help you improve your TripAdvisor hotel rating and ranking:

1. Work with your staff. Your staff members must understand the importance of reviews and how they can affect the success of your hotel. They should encourage and interact with guests who are very positive about their stay. You can do this by sending them an email asking if they enjoyed their stay. This can be done as part of a contact-free guest experience.

2. Be transparent with your guests. One of the most important factors that you should consider when it comes to improving your TripAdvisor ranking is ensuring that you are not under-promising and over-promising. Guests don’t like to be surprised if they find out that the walk to the beach is only a 10-minute walk away. You should ensure that all of your descriptions are accurate and up-to-date. Also, make sure that you are transparent about your property’s offerings and services.

3. Take complaints seriously. You can also provide a guest survey or feedback box in your welcome book or upon check-in. This will allow them to directly contact you and provide their feedback. Being taken seriously is very important for any hotel, and this can make a huge difference in the happiness of your guests. Before a guest leaves a negative review on TripAdvisor, they should first contact you to resolve their issue. This can help minimize the risk that they will post their complaint on the site. If a customer makes a complaint, make sure that you can address the issue immediately.

4. Limit extra charges. Make sure that guests are aware of any additional charges that they might have to pay and let them know about these in advance. Some of the services that you provide, such as Wi-Fi access and drinking water, should be free of charge. Customers will be more likely to post their complaints on TripAdvisor if these are not free.

5. Always respond to reviews. Your response to a review will tell a lot about how your management and staff conduct themselves when they are displeased. Make sure that your responses are not generic and include the specific details of the complaint that the review describes. Every hotel should check its reviews regularly and aim to reply to them promptly and with an unbiased understanding tone. Unfortunately, responding to a negative review is not just about soothing the individual who left it, but it is also about reassuring the others who will read it.

6. Take criticism on board. If you see the same issues coming up in multiple reviews, take note of these and see what improvements can be made.

In conclusion, following these tips can help you improve your TripAdvisor ranking and attract more potential guests. Remember that providing an exceptional guest experience and addressing any issues promptly and effectively can go a long way in improving your hotel’s reputation and ranking on TripAdvisor.