International Expansion and Globalisation on

By offshoring tasks, companies can also focus on their core business, allowing them to grow more rapidly, increase organizational value, and complexity. In an increasingly competitive world, these benefits can mean the difference between success and failure.


Globalisation and international expansion are two driving forces in organizational change, in todays world and likely will continue to be of increasing importance as the world becomes more competitive. As such, corporate strategies must be put into place that will effectively utilize the opportunities that arise from these forces, as well as safeguard against emerging threats. Increasing competition from foreign competitors is one of these threats, while international expansion offers great opportunities. Product diversification is also a corporate strategy that must be undertaken to meet the needs of consumers in different geographic regions.

In addition, to remain competitive, corporate strategy can use outsourcing, as a byproduct of increased globalisation..


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Kennedy, R. May 2009, “The tough game you have to play,” Financial Executive vol. 25, no. 4, pp. 23-26.

Leandri, S. (1 May 2000), Proven strategies for international expansion, [Online], Available:

Tallman, S. & Li, J. 1996, “Effects of international diversity and product diversity on the.

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