Why TripAdvisor is important to your hotel. Reviews Management Training.
Why TripAdvisor is Important for Your Hotel
As the world becomes more connected, the modern traveler has access to a wealth of information at their fingertips. With the rise of online hotel booking services, travelers are now more aware of different marketing techniques that can be used to sell a product or service. This means that they are more likely to question the quality of the hotel experience that they receive. In response to this, many travelers have turned to TripAdvisor as a trusted source of information for their travel plans.
Studies have shown that consumers are more likely to trust fellow travelers over advertisements. This is because travelers are more aware of the different marketing techniques that can be used to sell a product or service. They are also more likely to question the quality of the hotel experience that they receive. TripAdvisor serves as a platform where people can read about other people’s experiences and recommendations when it comes to choosing a hotel.
TripAdvisor is an important tool for your hotel because it impacts your competitive positioning. The quality and quantity of reviews can help your hotel to achieve a high rank on the platform. This is crucial because studies have shown that travelers tend to only consider the top five when they navigate through a TripAdvisor page. They will rarely go beyond the first 30 properties. Three negative reviews can be critical and properly addressing feedback is essential for building a positive image of your hotel.
Negative reviews can have a significant impact on the quality of the hotel experience. If you don’t respond to negative feedback, potential guests may think that you don’t care. It can be frustrating for hotel owners and managers to be aware of negative reviews, but it is important to take the time to respond to them in a professional and personal manner. TripAdvisor’s impact on hotel reputation cannot be underestimated. It is important to influence the conversation. This means that while you cannot control what other guests write about your hotel online, you can still influence their experiences by how you respond to feedback.
Being proactive online can help you to show your guests that you value their feedback and are committed to addressing any issues that they may have. The fact that TripAdvisor reviews are public forever means that it is incredibly important for any hospitality business to take advantage of this platform. Not only for the number of reviews, but also how you respond to them can impact your hotel’s reputation. Thank you for watching the hotelier channel and I hope that this information will be useful for you. Please do not forget to subscribe to the channel to follow more interesting topics. Have a nice day and goodbye.